You finally remember your password and log into Google Analytics after weeks (or maybe months) of avoiding it. First, there’s that moment of panic as you try to navigate the unfamiliar interface that seems to change every time you visit. Then comes the tsunami of numbers, charts, and metrics – bounce rates, average session duration,…
What’s the key to growing a successful business? In marketing, it all boils down to one thing: you must learn all you can about your customers. When you truly understand who your ideal customers are, your marketing strategy enters a whole new level. You’ll know exactly what kind of content to create, where and when…
Did you know that besides the more commonly known Google Workspace, Google Drive, Google Maps and Google ads tools that you may be using that there are even more FREE tools by Google to help you with your marketing insights? So many of these are little known gems to help small business owners make more…