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Are Black Friday/Cyber Monday Sales Right For Your Biz?
30 September 2026Black Friday originated in the United States during the 1960s, falling on the first Friday after Thanksgiving. It has long marked the unofficial start of the Christmas shopping season and remains one of the busiest retail days of the year. Cyber Monday, the online focused sibling that started around 20…
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5 Signs Your Ad Platforms Need A Health Check Before Q4
11 September 2026Is your digital presence actually working hard for your business, or just running? Before Q4 spend ramps up is the best time to find out, because whatever isn’t working now gets more expensive to ignore once budgets increase. Here are five signs it’s time for a proper look under the…
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Christmas Is Coming! How To Plan Your Christmas Marketing
20 August 2026Just like that, we are already in the second half of 2026. Which means Christmas is coming. If you run a product based business, now is the time to be planning your marketing strategy for the Christmas period, if you have not started already. We all know Christmas is an…
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Two Big Security Watch Outs You Need To Know About For Meta
12 May 2026If you’ve been in the Meta advertising trenches lately, you’ve likely been focusing on navigating the rollout of the Andromeda engine and the constant push for Advantage+ automation. So you may not be aware that Meta has also been quietly tightening the screws on security and account hygiene. We’re…
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Level Up Your Marketing With Level Up Your Marketing With The 70/20/10 Rule (2026 Edition)
15 January 2026It can be hard to strike the right balance in your marketing. You want to keep the reliable methods that pay the bills, but you also see how fast things are changing (especially with AI and new search habits) and you don’t want to get left behind. Should you stick…
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5 Tips To Help Set Your Business Up For Success In 2026
27 December 2025With 2026 on the horizon, the business landscape feels markedly different than it did just a few years ago. I feel like finally (finally!) we are moving out of ‘survival mode’ and into a period of revitalisation. The economy is showing green shoots of genuine recovery, consumer confidence is slowly…
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Are you unknowingly breaching Meta’s terms of service running competitions or giveaways?
16 December 2025Running a competition or giveaway on Facebook & Instagram is a tempting tactic to grow your followers, reward your community and build brand awareness. However, many business owners are unaware that specific rules govern how these promotions must be run.Administering a promotion incorrectly can lead to more than just a…
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What Are Google’s Demand Gen Placements? A Simple Guide
3 November 2025Just when you finally got your head around what a Performance Max campaign is, Google introduced “Demand Gen.”If you’re a marketing manager or business owner, your first thought was likely, “Great, another campaign type I have to learn.” You’re already time-poor, and the last thing you need is more platform-change…
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- Blog
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- Paid Advertising
Meta’s ‘Andromeda’ engine is here and it’s the end of targeting as we know it
10 October 2025If you’ve been in the Meta advertising trenches over the past few months, you’ve likely felt it. Once stable manual campaigns have begun performing erratically, costs are volatile (sheesh September!), and Meta’s reps are relentlessly pushing one thing now: Advantage+.What you may not know is the name of the powerful…
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The Future of Search is Here: Google’s AI Mode Arrives in New Zealand, Transforming the Digital Landscape
5 September 2025A new era of search has dawned in New Zealand. This week, Google officially rolled out “AI Mode,” its groundbreaking generative AI-powered search experience. This is not just another update; it’s a fundamental shift in how Kiwis will discover information, and for businesses, it signals a critical moment to rethink…
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Why Traditional Media Still Deserves a Place in Your Marketing Mix
5 August 2025In a world obsessed with clicks, impressions, and conversions, it’s easy to forget that traditional media such as television, radio, print, and billboards didn’t just disappear when digital marketing took centre stage. Some of our clients seem surprised when we suggest incorporating these traditional channels into their strategy.You might wonder “Does…
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The Fractional CMO Advantage: Marketing Leadership Without the Overhead
19 May 2025You know that feeling when your business needs marketing expertise, but a full-time Chief Marketing Officer (CMO)’s salary would blow your budget? I’ve been there with clients just like you – caught between needing strategic direction and watching every dollar.That’s where the Fractional CMO model comes in – and it…
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Cookies are Crumbling: Is Your Advertising Ready?
12 May 2025Digital advertising has seen some huge shifts in recent years. For years, businesses have relied on “cookies” – small data files that track user activity across websites – to target ads and measure results. These digital breadcrumbs have been the foundation of online advertising, allowing companies to follow potential customers…
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- AI
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- Paid Advertising
Is Google AI Stealing Your Ad Clicks? What NZ Business Owners Need to Know
29 April 2025You’ve probably noticed that Google search results don’t look the way they used to. Those AI-generated summaries at the top of your search results are changing the game for businesses who rely on digital advertising to connect with customers.As a business owner already investing in Google Ads, you might be…
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Why Digital Ads Management is No Longer a Simple DIY Job
22 April 2025Setting up Google Ads used to be simple: pick keywords, write copy, set a budget, hit publish.Not anymore!Digital advertising in 2025 is a complex, specialised field requiring technical expertise and constant attention. Trying to DIY your digital ads today is like being your own accountant, lawyer, and IT department simultaneously, …
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Key Google Analytics Metrics That Drive Growth
14 April 2025You finally remember your password and log into Google Analytics after weeks (or maybe months) of avoiding it. First, there’s that moment of panic as you try to navigate the unfamiliar interface that seems to change every time you visit. Then comes the tsunami of numbers, charts, and metrics –…
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The Brilliant Tools to Learn About Your Customers
10 April 2025What’s the key to growing a successful business?In marketing, it all boils down to one thing: you must learn all you can about your customers.When you truly understand who your ideal customers are, your marketing strategy enters a whole new level.You’ll know exactly what kind of content to create, where…
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Why its important not to build your brand on rented land
21 January 2025After the whirlwind of recent social media platform announcements in the last 7 days I’ve seen a LOT of nervous posts by other business owners and marketers about how vulnerable they are in relying on these platforms to market their business…If your social channels are your only link to communicating…
