Are you prioritising your customers or clients needs and putting that at the heart of everything you do in your business? If not, you are probably leaving money on the table. Read on to understand why it is critical to understand your customer needs and adopt a customer-centric approach – across ALL areas of your…
There’s a shift happening out in the world – and it’s becoming increasingly obvious. Consumers are losing patience with the “fakers” out there. Those brands who talk big but don’t follow through, the ones with shiny Instagram profiles but no real substance. They are done being “sold to” and looking for an authentic connection with…
Imagine having a crystal ball that takes you directly into the hearts and minds of your customers. You would be able to know exactly how to meet their needs, tweak your offerings, and plan your marketing strategy to grow your business. Although I can’t produce a crystal ball for you, I can guide you towards…
Marketing your business is a lot like riding a bicycle. When you are just getting started, you have to use quite a bit of energy to get moving. But the work doesn’t stop once you’ve built up the momentum. You still need to pedal now and then, or you’ll drift to a stop and have…