Do you often feel like your marketing efforts are hit and miss? As soon as you find a strategy that seems to work, the rules change, and you have to go back to the drawing board. You’re not alone. Marketing is a fast-paced game these days, and getting it perfect is damn near impossible. So,…
There’s a shift happening out in the world – and it’s becoming increasingly obvious. Consumers are losing patience with the “fakers” out there. Those brands who talk big but don’t follow through, the ones with shiny Instagram profiles but no real substance. They are done being “sold to” and looking for an authentic connection with…
Imagine having a crystal ball that takes you directly into the hearts and minds of your customers. You would be able to know exactly how to meet their needs, tweak your offerings, and plan your marketing strategy to grow your business. Although I can’t produce a crystal ball for you, I can guide you towards…
When it comes to growing your business, being seen is half the battle won. There’s a reason restaurants hire people to dance on the side of the main road wearing a costume and waving a sign, or big businesses spend millions to get their name flashed across Times Square. It all comes down to numbers….
While content creation is all about getting the words and images right, content marketing is all about the numbers. Who knew you had to be so multi-talented to market your business successfully?! You need to be a wordsmith, a photo editor, and a numbers whiz! But before you whip out your old algebra textbooks (seriously,…
Marketing your business is a lot like riding a bicycle. When you are just getting started, you have to use quite a bit of energy to get moving. But the work doesn’t stop once you’ve built up the momentum. You still need to pedal now and then, or you’ll drift to a stop and have…
Facebook advertising is one of the best marketing tools out there for small businesses. But might that all be about to change with a pending update courtesy of Apple? The imminent update has caused quite the ruckus in ad-land because it will enforce new privacy measures that alter the way apps and websites (including Facebook)…
No matter what industry or type of business you are in, nowadays (and especially if you have an online presence for your business) you will most likely be collecting data in some way shape or form. Using data driven analysis and insights in a meaningful way can become exceptionally powerful in making informed business decisions…