It can be hard to strike the right balance in your marketing strategy. You want to continue with the tried and tested methods that work well for you, but you also know the importance of trying new things. Should you focus your resources on your bread and butter marketing campaigns, or should you take a…
Maximise Your Marketing With An Evergreen Strategy Do you ever wish that marketing your business didn’t have to be so hands-on? That you didn’t have to constantly jump on every new trend and continually update your strategy to stay relevant? It takes so much time and energy to try and keep up. You feel like…
Accelerate Your Business Growth With Paid Advertising Do you ever wish there was a magic formula for growing your business? If you knew exactly what areas you needed to focus on every day to accelerate growth, you’d be able to focus all your energy on those key activities and save so much time and money!…
Have you put off paying for digital advertising because of the time it takes to ‘get right’? Maybe you aren’t sure what you need to do to create quality campaigns that generate results. Or maybe, you simply don’t have hours to waste trialling different campaigns in the hope they might work. You are not alone….
Did you know that every time someone purchases from your business, they’ve been on a journey? That journey begins the first time a potential customer becomes aware of (or ‘discovers’) your brand. It may be short, it may be long, it may be straightforward or complex – but whether you’ve purposefully planned it or not,…
Did you know that besides the more commonly known Google Workspace, Google Drive, Google Maps and Google ads tools that you may be using that there are even more FREE tools by Google to help you with your marketing insights? So many of these are little known gems to help small business owners make more…
Are you ready to find the magic bullet for your business marketing? That one powerful, rapid way to boost your marketing efforts and grow your business overnight? If you answered yes, it’s time for a reality check, because there are no shortcuts in marketing! If you’re searching for a quick fix formula, not only are…
Almost daily I see small business owners asking for help to get their business pages off the ground or give their posts a bit of extra momentum by asking for a ‘follow for a follow’ or a ‘like my post’ call out. Seeing these makes my soul die a little as while I’m sure it…
How effective are your marketing efforts? Are you getting a good ROI? What is the most successful page on your website? Which social channel is drawing in the most leads, and which is the poorest performer? If you can’t answer these fundamental questions, then you’re probably still relying on the old “spray and pray” marketing…
Do you often feel like your marketing efforts are hit and miss? As soon as you find a strategy that seems to work, the rules change, and you have to go back to the drawing board. You’re not alone. Marketing is a fast-paced game these days, and getting it perfect is damn near impossible. So,…
There’s a shift happening out in the world – and it’s becoming increasingly obvious. Consumers are losing patience with the “fakers” out there. Those brands who talk big but don’t follow through, the ones with shiny Instagram profiles but no real substance. They are done being “sold to” and looking for an authentic connection with…
Imagine having a crystal ball that takes you directly into the hearts and minds of your customers. You would be able to know exactly how to meet their needs, tweak your offerings, and plan your marketing strategy to grow your business. Although I can’t produce a crystal ball for you, I can guide you towards…
When it comes to growing your business, being seen is half the battle won. There’s a reason restaurants hire people to dance on the side of the main road wearing a costume and waving a sign, or big businesses spend millions to get their name flashed across Times Square. It all comes down to numbers….
While content creation is all about getting the words and images right, content marketing is all about the numbers. Who knew you had to be so multi-talented to market your business successfully?! You need to be a wordsmith, a photo editor, and a numbers whiz! But before you whip out your old algebra textbooks (seriously,…
Marketing your business is a lot like riding a bicycle. When you are just getting started, you have to use quite a bit of energy to get moving. But the work doesn’t stop once you’ve built up the momentum. You still need to pedal now and then, or you’ll drift to a stop and have…