In the recent Google I/O announcements made on May 10th the one that caught my eye the most was the new generative AI features soon to be rolled out across Google Search. It is going to be a SERIOUS makeover to the Google Search bar and typical text results we normally see. Since we all…
The most recent Q1 report from NZ Post is out! Here’s a summary and my thoughts on what this means for businesses in 2023. There was a 22% drop in online shopping in Q1 2023 vs the same period last year. 60% higher than three years ago pre-pandemic and also in line with Q1…
When you are trying to wear all the hats in your business that ‘to do’ list can feel never ending. It’s pretty common to slip right into the doing mode to try and keep the wheels turning. But with a little forward planning and focus you can streamline some of those time consuming marketing tasks and stay on top…
The latest NZ Post annual 2022 e-commerce report is out and it makes for some interesting reading. If you are an online retailer, it is well worth digesting the full report here but I’ll attempt to summarise the key nuggets of gold in this report below. So let’s crack into it! Thanks to the pandemic…
Are you prioritising your customers or clients needs and putting that at the heart of everything you do in your business? If not, you are probably leaving money on the table. Read on to understand why it is critical to understand your customer needs and adopt a customer-centric approach – across ALL areas of your…
I’m not going to lie to you – getting social media right and getting traction with your posts and ads takes time and effort. You have to be willing to take time to cultivate relationships, to track what works and what doesn’t, and to develop the right plan to ensure your content and ads are…
Your business marketing plan is like a script for a group of actors or a score for an orchestra. It helps everyone know what’s coming next, what needs to be prepared and how things might work with another element added. It’s a pretty vital document for raising brand awareness, connecting with your audience, generating leads…
Another month, more Meta changes. Alright, alright, we know that Meta probably doesn’t change something on Facebook or Instagram every month. But it sure does feel like it sometimes! Recently, there have been another round of announcements about what’s changing for advertisers. So, if you create your own ads on either Facebook or Instagram, this…
It is no secret that eCommerce is a booming industry right now. Lockdowns have caused new covid-centric habits to form and many New Zealanders are shopping up a storm online. So, you want to make sure your store is ready for it! There are plenty of new avenues to peddle those wares online, not just…
Is Facebook Challenging LinkedIn In B2B Marketing? LinkedIn has long reigned supreme in the B2B marketing space. It is known as the professional platform and the place to connect with businesspeople, entrepreneurs, and business owners. So, it stands to reason that it is the place to be for B2B marketing. But, is that all about…
What To Expect When Working With A Digital Marketing Agency Having a great working relationship with a digital marketing agency isn’t just about finding one you enjoy working with. It’s also about choosing the most successful collaboration partner for your business. A lot of digital marketing agencies can get you results. But a lot of…
Google Analytics is a vital tool for any small business owner. It helps you track all sorts of things associated with your website and the traffic it generates. But, Google Analytics is about to undergo some major changes. You may have heard that Google is sunsetting Universal Analytics on 1 July 2023. It is being…
This week we received some updates to share for those using Google Merchant Center and an important update to audience features in Google Ads. I’ll explain both below. Google Merchant Center Are you making full use of all 5 of these FREE Growth features in Google Merchant Center? 1. Shopping Experience Scorecard (new) This a new feature being rolled out to…
Should You Focus On Paid Or Organic Marketing? So, your business is up and running, and you’re ready for those leads or sales to start pouring in. The trouble is, that isn’t really happening. At this point, you might be looking for the silver bullet that will drive hordes of customers to your business. Is…
Paid ads are an excellent marketing tool to gain great ROI for all kinds of businesses. But, only if they are done correctly. Now, if the gurus are to be believed, you click a couple of buttons, pop in some words and a pretty picture and the dollars will start rolling in from Facebook, Google,…