Are you prioritising your customers or clients needs and putting that at the heart of everything you do in your business? If not, you are probably leaving money on the table. Read on to understand why it is critical to understand your customer needs and adopt a customer-centric approach – across ALL areas of your…
I’m not going to lie to you – getting social media right and getting traction with your posts and ads takes time and effort. You have to be willing to take time to cultivate relationships, to track what works and what doesn’t, and to develop the right plan to ensure your content and ads are…
Your business marketing plan is like a script for a group of actors or a score for an orchestra. It helps everyone know what’s coming next, what needs to be prepared and how things might work with another element added. It’s a pretty vital document for raising brand awareness, connecting with your audience, generating leads…
Another month, more Meta changes. Alright, alright, we know that Meta probably doesn’t change something on Facebook or Instagram every month. But it sure does feel like it sometimes! Recently, there have been another round of announcements about what’s changing for advertisers. So, if you create your own ads on either Facebook or Instagram, this…
It is no secret that eCommerce is a booming industry right now. Lockdowns have caused new covid-centric habits to form and many New Zealanders are shopping up a storm online. So, you want to make sure your store is ready for it! There are plenty of new avenues to peddle those wares online, not just…
Is Facebook Challenging LinkedIn In B2B Marketing? LinkedIn has long reigned supreme in the B2B marketing space. It is known as the professional platform and the place to connect with businesspeople, entrepreneurs, and business owners. So, it stands to reason that it is the place to be for B2B marketing. But, is that all about…
What To Expect When Working With A Digital Marketing Agency Having a great working relationship with a digital marketing agency isn’t just about finding one you enjoy working with. It’s also about choosing the most successful collaboration partner for your business. A lot of digital marketing agencies can get you results. But a lot of…
Google Analytics is a vital tool for any small business owner. It helps you track all sorts of things associated with your website and the traffic it generates. But, Google Analytics is about to undergo some major changes. You may have heard that Google is sunsetting Universal Analytics on 1 July 2023. It is being…
This week we received some updates to share for those using Google Merchant Center and an important update to audience features in Google Ads. I’ll explain both below. Google Merchant Center Are you making full use of all 5 of these FREE Growth features in Google Merchant Center? 1. Shopping Experience Scorecard (new) This a new feature being rolled out to…
Should You Focus On Paid Or Organic Marketing? So, your business is up and running, and you’re ready for those leads or sales to start pouring in. The trouble is, that isn’t really happening. At this point, you might be looking for the silver bullet that will drive hordes of customers to your business. Is…
Paid ads are an excellent marketing tool to gain great ROI for all kinds of businesses. But, only if they are done correctly. Now, if the gurus are to be believed, you click a couple of buttons, pop in some words and a pretty picture and the dollars will start rolling in from Facebook, Google,…
Marketers have had a dream run over the last few years. As Facebook grew and digital marketing evolved, we’ve had access to more customer data than ever before. We could track people across the internet, whether they knew it or not. Now, that may have been helpful for our analytics, but it hasn’t always been…
If you have ever had your Facebook or Instagram accounts hacked you will know how much of a pain it is to recover it! 🤯 I’m seeing an increase in the level of accounts being compromised again currently. And whilst nothing is ever 100% secure (and some of the hackers scams are getting very sophisticated now!) here…
The Importance Of Engaging A Digital Marketing Expert Would you attempt to rebuild the entire engine of your car from scratch? Sure, with enough research, practice and YouTubing, you potentially could do it. But, should you? The sheer time investment alone will negate any money you might save on labour. And there will always be…
What does it take to be successful at anything in life? Is it natural talent, a never give up attitude, or a kickass support team? While all those things definitely help, the answer is more straightforward than you may realise. The secret to success for anything – from mastering a new skill to succeeding in…