With 2026 on the horizon, the business landscape feels markedly different than it did just a few years ago. I feel like finally (finally!) we are moving out of ‘survival mode’ and into a period of revitalisation. The economy is showing green shoots of genuine recovery, consumer confidence is slowly ticking upward, and the tools…
Running a competition or giveaway on Facebook & Instagram is a tempting tactic to grow your followers, reward your community and build brand awareness. However, many business owners are unaware that specific rules govern how these promotions must be run. Administering a promotion incorrectly can lead to more than just a policy violation. It can…
Just when you finally got your head around what a Performance Max campaign is, Google introduced “Demand Gen.” If you’re a marketing manager or business owner, your first thought was likely, “Great, another campaign type I have to learn.” You’re already time-poor, and the last thing you need is more platform-change overwhelm. So let’s cut…
If you’ve been in the Meta advertising trenches over the past few months, you’ve likely felt it. Once stable manual campaigns have begun performing erratically, costs are volatile (sheesh September!), and Meta’s reps are relentlessly pushing one thing now: Advantage+. What you may not know is the name of the powerful new engine making this…
A new era of search has dawned in New Zealand. This week, Google officially rolled out “AI Mode,” its groundbreaking generative AI-powered search experience. This is not just another update; it’s a fundamental shift in how Kiwis will discover information, and for businesses, it signals a critical moment to rethink and adapt their digital marketing…
In a world obsessed with clicks, impressions, and conversions, it’s easy to forget that traditional media such as television, radio, print, and billboards didn’t just disappear when digital marketing took centre stage. Some of our clients seem surprised when we suggest incorporating these traditional channels into their strategy. You might wonder “Does anyone even watch…
You know that feeling when your business needs marketing expertise, but a full-time Chief Marketing Officer (CMO)’s salary would blow your budget? I’ve been there with clients just like you – caught between needing strategic direction and watching every dollar. That’s where the Fractional CMO model comes in – and it might be exactly what…
Digital advertising has seen some huge shifts in recent years. For years, businesses have relied on “cookies” – small data files that track user activity across websites – to target ads and measure results. These digital breadcrumbs have been the foundation of online advertising, allowing companies to follow potential customers across the internet and deliver…
You’ve probably noticed that Google search results don’t look the way they used to. Those AI-generated summaries at the top of your search results are changing the game for businesses who rely on digital advertising to connect with customers. As a business owner already investing in Google Ads, you might be wondering: “What does this…
Setting up Google Ads used to be simple: pick keywords, write copy, set a budget, hit publish. Not anymore! Digital advertising in 2025 is a complex, specialised field requiring technical expertise and constant attention. Trying to DIY your digital ads today is like being your own accountant, lawyer, and IT department simultaneously, simply unrealistic for…
You finally remember your password and log into Google Analytics after weeks (or maybe months) of avoiding it. First, there’s that moment of panic as you try to navigate the unfamiliar interface that seems to change every time you visit. Then comes the tsunami of numbers, charts, and metrics – bounce rates, average session duration,…
What’s the key to growing a successful business? In marketing, it all boils down to one thing: you must learn all you can about your customers. When you truly understand who your ideal customers are, your marketing strategy enters a whole new level. You’ll know exactly what kind of content to create, where and when…
After the whirlwind of recent social media platform announcements in the last 7 days I’ve seen a LOT of nervous posts by other business owners and marketers about how vulnerable they are in relying on these platforms to market their business… If your social channels are your only link to communicating with your customers…. that’s…
It can seem daunting as a small business owner when it comes to spending money on advertising to attract customers for your business if you don’t have a clear understanding of how to measure the return on your investment (ROI) As every business is different, your results are going to be highly dependent on the…
With the ringing in of the New Year fast approaching NOW is the time to plan for the next 12 months to set fresh intentions and goals for your business that you want to achieve. Taking some time to establish your business goals gives you something to aim for. It also gives you a ‘yard…