You know that feeling when your business needs marketing expertise, but a full-time Chief Marketing Officer (CMO)’s salary would blow your budget? I’ve been there with clients just like you – caught between needing strategic direction and watching every dollar. That’s where the Fractional CMO model comes in – and it might be exactly what…
Digital advertising has seen some huge shifts in recent years. For years, businesses have relied on “cookies” – small data files that track user activity across websites – to target ads and measure results. These digital breadcrumbs have been the foundation of online advertising, allowing companies to follow potential customers across the internet and deliver…
You’ve probably noticed that Google search results don’t look the way they used to. Those AI-generated summaries at the top of your search results are changing the game for businesses who rely on digital advertising to connect with customers. As a business owner already investing in Google Ads, you might be wondering: “What does this…
Setting up Google Ads used to be simple: pick keywords, write copy, set a budget, hit publish. Not anymore! Digital advertising in 2025 is a complex, specialised field requiring technical expertise and constant attention. Trying to DIY your digital ads today is like being your own accountant, lawyer, and IT department simultaneously, simply unrealistic for…
You finally remember your password and log into Google Analytics after weeks (or maybe months) of avoiding it. First, there’s that moment of panic as you try to navigate the unfamiliar interface that seems to change every time you visit. Then comes the tsunami of numbers, charts, and metrics – bounce rates, average session duration,…
What’s the key to growing a successful business? In marketing, it all boils down to one thing: you must learn all you can about your customers. When you truly understand who your ideal customers are, your marketing strategy enters a whole new level. You’ll know exactly what kind of content to create, where and when…
After the whirlwind of recent social media platform announcements in the last 7 days I’ve seen a LOT of nervous posts by other business owners and marketers about how vulnerable they are in relying on these platforms to market their business… If your social channels are your only link to communicating with your customers…. that’s…
It can seem daunting as a small business owner when it comes to spending money on advertising to attract customers for your business if you don’t have a clear understanding of how to measure the return on your investment (ROI) As every business is different, your results are going to be highly dependent on the…
With the ringing in of the New Year fast approaching NOW is the time to plan for the next 12 months to set fresh intentions and goals for your business that you want to achieve. Taking some time to establish your business goals gives you something to aim for. It also gives you a ‘yard…
Black Friday is growing in popularity globally and right here in little old Aotearoa. In fact, it has become one of the biggest shopping days in the world. So, are you planning a Black Friday bonanza or discounting your online products for Cyber Monday? Before you start slapping discounts onto everything, you need to put…
Just like that, we’re already in the second half of 2023. Which means that Christmas is coming! If you have a product-based business then NOW is the time to be planning your marketing strategy for the Christmas period if you haven’t started already. We all know that Christmas is an expensive time of year –…
In the recent Google I/O announcements made on May 10th the one that caught my eye the most was the new generative AI features soon to be rolled out across Google Search. It is going to be a SERIOUS makeover to the Google Search bar and typical text results we normally see. Since we all…
The most recent Q1 report from NZ Post is out! Here’s a summary and my thoughts on what this means for businesses in 2023. There was a 22% drop in online shopping in Q1 2023 vs the same period last year. 60% higher than three years ago pre-pandemic and also in line with Q1…
When you are trying to wear all the hats in your business that ‘to do’ list can feel never ending. It’s pretty common to slip right into the doing mode to try and keep the wheels turning. But with a little forward planning and focus you can streamline some of those time consuming marketing tasks and stay on top…
The latest NZ Post annual 2022 e-commerce report is out and it makes for some interesting reading. If you are an online retailer, it is well worth digesting the full report here but I’ll attempt to summarise the key nuggets of gold in this report below. So let’s crack into it! Thanks to the pandemic…