If you’ve been in the Meta advertising trenches over the past few months, you’ve likely felt it. Once stable manual campaigns have begun performing erratically, costs are volatile (sheesh September!), and Meta’s reps are relentlessly pushing one thing now: Advantage+. What you may not know is the name of the powerful new engine making this…
A new era of search has dawned in New Zealand. This week, Google officially rolled out “AI Mode,” its groundbreaking generative AI-powered search experience. This is not just another update; it’s a fundamental shift in how Kiwis will discover information, and for businesses, it signals a critical moment to rethink and adapt their digital marketing…
You’ve probably noticed that Google search results don’t look the way they used to. Those AI-generated summaries at the top of your search results are changing the game for businesses who rely on digital advertising to connect with customers. As a business owner already investing in Google Ads, you might be wondering: “What does this…