The Importance Of Engaging A Digital Marketing Expert

The Importance Of Engaging A Digital Marketing Expert

Would you attempt to rebuild the entire engine of your car from scratch?

Sure, with enough research, practice and YouTubing, you potentially could do it.

But, should you?

The sheer time investment alone will negate any money you might save on labour. And there will always be those little things you don’t get quite right that will niggle at you for years to come.

As Kiwis, we are EXCELLENT at DIY. Well, we like to think we are anyways!

Yet, there are some things where it is simply best to call in an expert.

Mechanics is one of those things, as is surgery. AND, so is mastering the art of paid digital advertising.

While the latter is less fatal than the first two if you get it wrong, you still don’t want to waste time and money (plus potentially give your customers the wrong perception of your business) trying to get it right.

And if you do get it right, you can achieve amazing results. Like Natalie Coombe recently did. By using paid advertising correctly, she was able to double the size of her email list in just 9 months.

But, it wasn’t something that happened overnight.

Here’s how she did it:

Why Engage A Digital Marketing Expert?

You Don’t Have To Be The Expert At Everything

When you begin building a business, you do a little bit of everything. With just yourself to rely on, you end up being the CEO, finance manager, content whizz, subject matter expert, taxi driver, warehouse manager, customer service rep, business development executive, and so much more.

But, as your business grows, you begin to recognise the importance of having experts around to help. You engage an accountant and a bookkeeper to look after your numbers, you get a VA to help with your admin, a team to help you pack orders, and a courier company to make your deliveries.

So why is it that so many of us try to muddle through our digital marketing alone?

While it is something you CAN do yourself, you are likely to get better results quicker by calling on the expertise of a digital marketing expert.

A Masterclass In List Building

Natalie Coombe is a huge expert herself. She helps women in business to nail their pricing and their profit so they can build successful, profitable businesses doing what they love and only working the hours they want.

“I needed to grow my email list. With a slight background in media, I started running my own ads with some success, but not at the scale I needed. Plus, I don’t have time to learn the latest changes on Facebook and wanted an expert to just manage them for me.”

Which is exactly what we did.

“The results have been incredible! When I started working with Amanda in Q4 2020, I had a moderately sized list. Within 9 months, my list had nearly doubled in size. Since then, I have been regularly gaining 200+ new sign ups a month directly from Facebook ads – that’s just awesome!

The list growth has been great. But, it has also been good to experiment with different lead magnets and launches. It gives me so much confidence to focus on the things only I can do, knowing that Amanda will have my ads sorted, even if there are changes in the Facebook rules.”

Advertising Is An Investment

Now, this all sounds very impressive, and we were able to achieve great results for Natalie. But, it wasn’t something that happened overnight. With an ever-changing digital landscape, sometimes campaigns won’t always fire right away. We can find that what was working one week will suddenly not be working the next.

Even by being a digital marketing expert, it still took around 3 months of testing and tweaking to land on a strategy for Natalie that really delivered the results we were all wanting. But, we did get there! And, paid advertising is a constantly evolving landscape so we are always testing and tweaking to ensure the continued success of the campaign.

“I really appreciated that when all the iOS changes happened, Amanda just sorted it all out for me – that was a big weight lifted. It’s been great to experiment with Adroll and Google Ads also. Amanda has it ALL in hand, she gets things done so that I just get on with doing everything else.

I get so excited to see what the results are!”

Are you ready to give up the DIY efforts and start getting real results with your ads? Then, get in touch with me today. Together, we can devise an advertising strategy that will deliver the results you need.

Book your complimentary 30 minute discovery call with us here