Want Long-Term Marketing Success? Stop Being A Lazy Marketer!

Are you ready to find the magic bullet for your business marketing? That one powerful, rapid way to boost your marketing efforts and grow your business overnight?

If you answered yes, it’s time for a reality check, because there are no shortcuts in marketing!

If you’re searching for a quick fix formula, not only are you not going to find it, but you’re going to waste precious time and money in the process.

For sustainable marketing success, you must ditch the lazy marketing habits, abandon the search for quick wins, and do the work that matters.

Ready to roll your sleeves up and get real?

Let’s talk about what lazy marketing looks like and what you need to do to achieve marketing success for your business.

Want Long-Term Marketing Success? Stop Being A Lazy Marketer!

Are You A Lazy Marketer?

It’s natural to look for shortcuts and easier options in life. Just one glance at the diet industry reveals how much money is being made from “gurus” selling that one magic solution to help people lose weight without doing any actual work.

The marketing scene is no different. The internet is crawling with self-proclaimed marketing “gurus” promising exponential growth if you just follow their secret formula for success.

But the truth is that short term results from short term tactics will never set the foundation for a stable and scalable business.

Here are some of the most common tactics lazy marketers tend to get sucked into:

Chasing shiny objects

Newer isn’t always better. Never jump on the bandwagon of a new social media platform or marketing technique just because it looks pretty or you see everyone else doing it.

Following cookie-cutter “guru” methods

These marketing “pros” are big on promises but empty on results. There is no one-size-fits-all solution for your business.

Chasing vanity metrics

Likes and follows do not equal marketing success, particularly if they were traded or bought via “like for likes” or “follow trains.” Vanity metrics may be good for your ego but offer no long-term value to your brand.

Shadowing the competition

Monitoring what your competitors are up to can be useful, but if you are simply copying them without doing the work to see if their methods will provide a ROI for your business, you’re wasting your time and energy!

Recognise any of these tactics in your own marketing? Excellent! You’ve now identified the unhelpful things you are doing. Now you can kick them to the curb and commit to proven methods that will actually make a difference!

The Road To Marketing Success

Now that we’ve covered the lazy marketing habits to avoid, let’s get proactive and talk about what you can do to find marketing success.

The first thing to remember is that marketing is a long game. While you may not get instant results, if you put the work in, you will get consistent, sustainable results to help scale your business.

Like anything in life, you get out what you put in. With consistent effort and a little dose of patience, you can get the results you’re after.

Here’s how to get started:

Know your brand

Put the work into creating a strong brand personality and identity. Clarify who you are, what you offer and what you stand for. This helps people connect with you on a deeper level than simply sales.

Identify your audience

You will never market your brand successfully if you don’t know who your target audience is! Seriously, do the work to define your ideal customers. This is the foundation for any campaign. Identifying your audience enables you find and connect with them.

Show up in the right places

Forget shiny object syndrome and ditch the platforms that don’t fit your brand or your audience. Find out how and where they spend their time online and show up there.

“Date” your customers

The aim of the game isn’t a quick sell or “one night stand.” We are after a long term, mutually beneficial relationship with our customers. Like any relationship, that takes time, honesty, and commitment to build.

Map your customer pathway

How you gain and retain clients shouldn’t be a mystery to you. Rather, you should know exactly what steps they will take with your business to move from lead to client and through to repeat client. Create a streamlined pathway to move your customers effortlessly through.

Create value

Quit chasing likes and follows and start chasing authentic connection and engagement. Don’t ask, “what will get me more followers?” Instead, ask, “what value can I provide the followers I already have?” Create high-quality content that delights and helps your audience.

Set goals for your business

What do you want to achieve through your marketing? Do you want to boost sales, increase brand awareness, reach a wider audience, or get more people to your website? Getting clear on your goals will help you get clear on what strategies are needed to meet them.

Understand your metrics

To truly find marketing success, you need to plunge your hands deep into the nitty-gritty numbers. Your marketing metrics hold the key to everything – from your website analytics to your social media and email marketing data. Track, review, and adjust your metrics as you go.

Stop Being Lazy!

There’s a reason we are all drawn to quick fixes – learning a new skill can be daunting. Lazy marketing lets us stay in our comfort zone, but won’t get us the results we want.

If you are feeling overwhelmed by this reality check and are unsure what to do next, it’s time to get proactive. Take ownership of your marketing by working with us to run, track and refine your own campaigns. The knowledge you gain will last you a lifetime.

Our team can guide you through the process of setting up effective marketing and show you how to track if it’s working as it should be. Book a time to chat with us