What To Expect When Working With A Digital Marketing Agency Having a great working relationship with a digital marketing agency isn’t just about finding one you enjoy working with. It’s also about choosing the most successful collaboration partner for your business. A lot of digital marketing agencies can get you results. But a lot of…
Google Analytics is a vital tool for any small business owner. It helps you track all sorts of things associated with your website and the traffic it generates. But, Google Analytics is about to undergo some major changes. You may have heard that Google is sunsetting Universal Analytics on 1 July 2023. It is being…
This week we received some updates to share for those using Google Merchant Center and an important update to audience features in Google Ads. I’ll explain both below. Google Merchant Center Are you making full use of all 5 of these FREE Growth features in Google Merchant Center? 1. Shopping Experience Scorecard (new) This a new feature being rolled out to…
Should You Focus On Paid Or Organic Marketing? So, your business is up and running, and you’re ready for those leads or sales to start pouring in. The trouble is, that isn’t really happening. At this point, you might be looking for the silver bullet that will drive hordes of customers to your business. Is…
Paid ads are an excellent marketing tool to gain great ROI for all kinds of businesses. But, only if they are done correctly. Now, if the gurus are to be believed, you click a couple of buttons, pop in some words and a pretty picture and the dollars will start rolling in from Facebook, Google,…
Marketers have had a dream run over the last few years. As Facebook grew and digital marketing evolved, we’ve had access to more customer data than ever before. We could track people across the internet, whether they knew it or not. Now, that may have been helpful for our analytics, but it hasn’t always been…
If you have ever had your Facebook or Instagram accounts hacked you will know how much of a pain it is to recover it! 🤯 I’m seeing an increase in the level of accounts being compromised again currently. And whilst nothing is ever 100% secure (and some of the hackers scams are getting very sophisticated now!) here…
The Importance Of Engaging A Digital Marketing Expert Would you attempt to rebuild the entire engine of your car from scratch? Sure, with enough research, practice and YouTubing, you potentially could do it. But, should you? The sheer time investment alone will negate any money you might save on labour. And there will always be…
What does it take to be successful at anything in life? Is it natural talent, a never give up attitude, or a kickass support team? While all those things definitely help, the answer is more straightforward than you may realise. The secret to success for anything – from mastering a new skill to succeeding in…
It can be hard to strike the right balance in your marketing strategy. You want to continue with the tried and tested methods that work well for you, but you also know the importance of trying new things. Should you focus your resources on your bread and butter marketing campaigns, or should you take a…
Maximise Your Marketing With An Evergreen Strategy Do you ever wish that marketing your business didn’t have to be so hands-on? That you didn’t have to constantly jump on every new trend and continually update your strategy to stay relevant? It takes so much time and energy to try and keep up. You feel like…
Accelerate Your Business Growth With Paid Advertising Do you ever wish there was a magic formula for growing your business? If you knew exactly what areas you needed to focus on every day to accelerate growth, you’d be able to focus all your energy on those key activities and save so much time and money!…
What’s the key to growing a successful business? In marketing, it all boils down to one thing: you must learn all you can about your customers. When you truly understand who your ideal customers are, your marketing strategy enters a whole new level. You’ll know exactly what kind of content to create, where and when…
Have you put off paying for digital advertising because of the time it takes to ‘get right’? Maybe you aren’t sure what you need to do to create quality campaigns that generate results. Or maybe, you simply don’t have hours to waste trialling different campaigns in the hope they might work. You are not alone….
Did you know that every time someone purchases from your business, they’ve been on a journey? That journey begins the first time a potential customer becomes aware of (or ‘discovers’) your brand. It may be short, it may be long, it may be straightforward or complex – but whether you’ve purposefully planned it or not,…