How Marketing Measurements Can Boost Your Business

How effective are your marketing efforts? Are you getting a good ROI? What is the most successful page on your website? Which social channel is drawing in the most leads, and which is the poorest performer?

If you can’t answer these fundamental questions, then you’re probably still relying on the old “spray and pray” marketing tactics – along with 74% of marketers!

And Im here to tell you straight up – if you’re not measuring your marketing, you ARE wasting time and money.

The good news is that when you start to nail your marketing measurements, you’ll be well ahead of the game.

Marketing measurements are an essential part of growing your business and stretching your marketing budget.

Let’s look at what marketing measurements are all about and why you need to get your head around your metrics asap.

How Marketing Measurements Can Boost Your Business

What Are Marketing Measurements?

Creating your content may flex your creative muscles, but marketing that content is all about getting your science on.

Marketing measurements refer to your analytics – the data you collect and analyse from your various marketing efforts.

This can include anything from the number of visitors to your website to the number of people who saw your latest Instagram Reel.

The science comes into play because these numbers are not static, and they are not reviewed in isolation. They must be tracked, watched, measured, and compared. The insights you gain from  this information is then used to tweak and refine your marketing strategy: ie it’s a neverending loop of improvement and enhancement.

Why Are Measurements Important?

Without measuring your marketing, you have no way of knowing if what you’re doing is working. Sure, you can guess, you can adjust, you can take a stab in the dark, but you don’t really have any idea of how effective your marketing is.

This means you could be throwing your investment straight down the drain.

Measurements let you know exactly what the return on investment is for every aspect of your marketing. This helps you identify where you’re wasting time, energy and money, and what strategies you should invest more in to capitalise on their successes.

Without knowing your numbers, you’re going to have a hard time setting – and achieving your business goals.

Diving Into Google Analytics

The no brainer way to start measuring your marketing is using Google Analytics. This free tool is straightforward to set up and provides all the essential numbers you need to analyse how people are interacting with your website.

You can easily find out things like:

• How many people visit your site every day, and how much time they spend on each page.
• Where visitors are coming from, and how they found your site.
• What devices and operating systems they use, and where they exit your site from.

These marketing measurements are valuable, particularly when you have a grasp of the basics. Google Analytics allows you to dive much more deeply into your data. You can gain specific technical insights on how your site and campaigns are performing and what your customers are responding to.

It can be a little daunting at first, but there are some excellent help guides out there to help you get up to speed on pulling the reports and how to analyse the information. 

Tools To Make It Easier To Measure Your Marketing

So, if marketing measurements are so important, why aren’t more people jumping on board?

The simple answer is many business owners I ask this question of tell me they find it too daunting. They assume they don’t have the time or expertise to tackle it, so they just avoid it altogether.

It’s really not as confusing as it may seem at first glance. There are plenty of tutorials and tools out there that make it easier to measure your marketing.

And while Google Analytics is very popular, and continuously improving, it’s not the only option.

HubSpot is a great tool to help you manage your website and social channels, and Hootsuite is aimed more at social media metrics.

I’m a big fan of Google Looker Studio. This excellent free tool has everything you need to understand your marketing measurements and create attractive reports to bring all the information together.

To stay on top of all your marketing metrics though you’ll need to be organised and efficient. To avoid the overwhelm it pays to get really clear on what your most important metrics are that you want to track, and then be really consistent about recording it regularly. Trust me, its very worth it as there is a lot of stories your customers are telling you in your data! 

Keen to learn more? My team and I offer lots of flexibility on ways we can help!  Either  ‘done with you’ training for business owners and/or their teams to learn how to implement campaigns themselves or  ‘done for you’ ads management where you can hand things over to us. If you’d like to chat book a time in here