How To Use Marketing Consistency To Build Success
What does it take to be successful at anything in life?
Is it natural talent, a never give up attitude, or a kickass support team?
While all those things definitely help, the answer is more straightforward than you may realise.
The secret to success for anything – from mastering a new skill to succeeding in your marketing strategy – is consistency.
Having a consistent look, tone, and feel is crucial to branding success, but showing up consistently is equally important.
If you haven’t managed to achieve marketing consistency yet, this article is the wake-up call you’ve been waiting for. Read on to learn why it’s such a big deal.
How To Use Marketing Consistency To Build Success
Consistency Creates Connection
The endgame of effective marketing isn’t selling your products. Sure, that’s an important goal, but it happens organically once you look at the bigger picture and work on creating a genuine connection with your customers.
If you only post sporadically, that connection will be weak or non-existent. You need to become an expected and welcome part of your customers’ lives, even if just in a small way.
Those delicate connections are built one brick at a time – with a monthly email, a weekly reel, or daily Twitter updates. Eventually, you (and your brand) are remembered, welcomed, and even anticipated in your viewers’ worlds.
Consistency Provides Valuable Data
Marketing consistency can provide you with more accurate data, and you can then use that data to improve your marketing efforts – it’s a total win-win.
If you post an Instagram Reel on Wednesday afternoon, then a long-captioned post a few weeks later on a Monday morning, and follow it up the next Saturday night with a meme, the data you receive from those posts is not going to tell you that much.
Did each post perform better or worse because of the time of day, the day of the week, or the content? Good luck finding out without any kind of marketing consistency.
However, if you publish on a regular basis and monitor your analytics, you’ll be better equipped to identify trends and determine what kind of content is resonating with your audience.
Want to get even more strategic? Try experimenting with your consistency to fine-tune your marketing schedule. For example, you could publish content at a particular time each week while switching days, then try publishing on the same day each week at different times. You can then track engagement and narrow down the best day and time to post your content. It’s all about experimenting, analysing, and tweaking while maintaining consistency.
Find The Marketing Consistency That’s Right For Your Business
Consistency is vital to an effective marketing strategy, but it’s also crucial to find the right consistency for your business and your customers.
Consistency is more important than frequency. It may be a nice idea to post a daily Insta reel or show up on Twitter five times a day, but this frequency is unlikely to be sustainable for smaller businesses.
Just like when we’re building any habit, we must make it achievable. Uploading a new blog once a month consistently for a year is preferable to posting once a week for a few months before burning out and disappearing.
Choose a schedule that’s manageable for your business, use your analytics to optimise your content type and posting times, and commit to showing up regularly for your customers.
Develop An Evergreen Strategy
The digital world can be a fickle place. The content you worked so hard on this week may well be irrelevant next week and never be seen again.
That’s one reason why regular posting is essential. It ensures you stay visible to your audience so you don’t get lost amidst the noise and become old news.
However, there is another way to ensure you stay relevant and consistent – and that’s by incorporating evergreen techniques into your marketing strategy.
Evergreen content stays relevant for months or even years after publishing, ensuring it shows up on search engines and captures the attention of your customers long after you send it off into the world.
When you integrate evergreen techniques into your marketing strategy, you ensure your content keeps working away in the background, even when you’re busy doing other things.
Marketing Consistency For Success
Marketing consistency is an essential part of your strategy. It builds your brand visibility, increases trust and engagement, provides more reliable analytics, and helps you connect with your audience.
If you only do one thing to level up your marketing this year, working on your consistency should be the top pick!
But, it can feel overwhelming to plan it all out by yourself. If you need some support with your marketing strategy, we can work with you to make informed decisions about your customers’ behaviour to drive growth and ROI for your business.
