How To Choose Which Social Media Channels To Use
I’m not going to lie to you – getting social media right and getting traction with your posts and ads takes time and effort.
You have to be willing to take time to cultivate relationships, to track what works and what doesn’t, and to develop the right plan to ensure your content and ads are relevant and giving you a good return on investment.
That is almost impossible to do if you are on every single social media channel available. Especially when new ones seem to spring up all the time.
So, you need to choose one or two channels to focus your energy on. That way, you won’t spend hours a day getting lost in the social media maze and will do a better job of creating content.
But how do you choose? Let’s look at some factors you should consider when picking the right social media channels for your business.
How To Choose Which Social Media Channels To Use
When choosing the right social media channels for your business, there are 4 key considerations:
1. Which channels you prefer
You are going to be spending a lot of time working on your chosen platform. So, the first thing to consider is which of the social media channels do you personally prefer.
You might already use some of them for personal use. Or perhaps you find one easier to navigate than the others, or you simply like the vibe of a certain platform. Put these platforms at the top of your list of potential options.
If you can work on channels that you enjoy using, then you might find it easier to get into the routine of posting on social media. But, what you like shouldn’t be the only consideration. There are a few other things to think about before jumping in boots and all!
2. Which channels your audience is using
While it can seem simple to just use the social channels where you feel happy, that’s no good if your target audience isn’t there! What is right for you personally might not align with your business goals.
When you are choosing your channels, you need to do some research to find out where your potential customers might be hanging out.
It’s easy to think that you should be using the newest and most popular channels, but that may not be the case for your business. Just because a channel has been around for a while, like Facebook, it doesn’t automatically mean that you should be using it. If your people are there, then it’s a channel that is valuable for your business.
Think about who your audience is and which demographic they fall into. If you are appealing to a younger demographic, you might need to be on Tik Tok or newer platforms that pop up. Or, if you are targeting B2B, then you might want to try LinkedIn.
3. Which channels work well with your products or services
As well as looking at where your customers are, you should assess each of the social media platforms in terms of how well they would work with your products or services. Some channels work better for certain products or services than others.
For example, Instagram works well for businesses that sell products or things you can visually showcase as it is largely an image and video based platform. But, if you offer services, Facebook or LinkedIn might be better as you can write longer updates. And Tik Tok might be for you if you serve a younger market or love a good video trend.
4. Where your competitors are
Finally, you want to size up the competition and find out where they are having success. Chances are, if they are blowing up a particular platform, your business could do the same.
And even if you don’t choose to follow them by utilising the same channels, it is useful to know what your competitors are doing. Take a look at their social media profiles and look at the engagement they are getting on their posts in terms of likes, shares or comments.
Use that info to inspire you to create similar forms of well-performing content on your own chosen channels.
Are You On The Right Social Media Channels?
When it comes to social media, it can be hard to know if you are utilising its full potential or not. So, if you’ve set up a whole set of social media channels but don’t know if you are maximising them, or you want to get started on the right foot, then we can help you.
Together we can look at any social media accounts you currently have to make sure they are properly set up and optimised. We can also discuss whether they are, in fact, your best options. If you don’t have much of a social media presence yet, then we can discuss which channels are best. We’ll also have a chat about your business goals and objectives to help us position you in the right place.
Then, our expert team can help you plan a strategy to ensure you are getting the best return on your investment from your social media content and your paid ads on your chosen platforms.
Book a no-obligation 30-minute call now and take the first step towards whipping your social media into shape! Click here to find a convenient timeslot
