CASE STUDY: Paid Advertising Doesn’t Have To Be Time Consuming

Have you put off paying for digital advertising because of the time it takes to ‘get right’?

Maybe you aren’t sure what you need to do to create quality campaigns that generate results.

Or maybe, you simply don’t have hours to waste trialling different campaigns in the hope they might work.

You are not alone.

Many of the business owners I speak with feel exactly the same way.

Digital advertising is a key part of business success, but who has the time to set it up correctly then maintain it?

That was what Claire Talbot from Sculpt Gardens was feeling when she reached out to me. And together, we created an evergreen strategy that brought in consistent web traffic and leads.

All with very little time input. Check out how we did it:

You Don’t Have To Do Business Alone

Time is one of the most precious resources a business owner has. After all, time can equate to money. So, you don’t want to be wasting vital hours.

There are only so many of those hours in the day and you want to focus on the tasks that will bring sales into your business or the ones that allow you to delight your clients.

The problem is, there are so many other jobs that have to be completed to ensure your business runs smoothly. Tasks that no one is paying you to do!

Paid advertising is one of those tasks. In order to get your business in front of the right people, you need to market your services. And Facebook advertising is an affordable and effective way to do that.

But damn it can be time consuming!

Fortunately, you don’t have to master all the platforms alone. You can equip yourself with a wingwoman like Claire did.

Building A Garden Empire

Claire owns Sculpt Gardens, a garden design consultancy that specialises in creating beautiful gardens for her client’s homes. Claire spends much of her time meeting with clients and getting on the design tools. She knew that she needed to invest in Facebook advertising to gain more visibility for her business, but was incredibly time poor.

“I really wanted someone to take over my Facebook advertising so that I could reach more people. But, I also wanted to understand the mechanics behind it so that I could do it myself when I wanted to. Amanda was the perfect solution as she really knows her stuff.”

In our initial conversations, Claire let me know what she was hoping to achieve. As Claire runs a local service based business, she wanted to target people within a set location and encourage more enquiry from them.

So, this was the overarching strategy we implemented. With targetted advertising, we significantly increased the visibility of her brand by boosting website traffic and Facebook followers. By making it evergreen, it is a strategy Claire can roll out again and again, especially now that she understands the technical aspects of Ad Manager.

“I’ve really noticed an increase in our profile and Facebook followers since we started working with Amanda.” And, by consistently appearing in front of the right people, Claire was able to bring more leads and enquiries into her business.

Getting It Done

“Amanda’s 90-Day Accelerator programme sounded so attractive for my business as I didn’t have a lot of time to work with. I also needed someone with experience who I could trust to give excellent advice and information. Amanda was definitely that person!”

In a very short time, the Facebook ads were created and released. That gave us the rest of the 90 days to measure the results! The focus of our sessions together was working on messaging and creative, as well as testing out audiences to find the most effective formula.

The main priority was ensuring Claire understood the evergreen marketing strategy and how she could implement it in Ads Manager. In our sessions together, we deep-dived into reviewing the results of the campaigns and how to read the analytics effectively.

“Knowing how to read the analytics allows me to make good decisions around my marketing. Since working with Amanda, my Facebook competence has grown immensely, which means I have greater confidence when it comes to marketing my business.”

Invest in yours or your teams skill by working 1:1 with us

We offer ‘Done With You’ training to upskill business owners and their teams to manage their own paid media campaigns in house. Work with us over a 6 month period to gain confidence and skills to create, implement and optimise for better business results. 

But, don’t just take our word for it, “Amanda is highly responsive and will quickly help if you run into any problems. If you want to understand Facebook advertising yourself and want some expert direction, then Amanda is definitely the person to help!”

Book a call with us here to learn more

If you are looking for help with your Garden Design in Auckland. Contact Claire Talbot at Sculpt Gardens