After the whirlwind of recent social media platform announcements in the last 7 days I’ve seen a LOT of nervous posts by other business owners and marketers about how vulnerable they are in relying on these platforms to market their business… If your social channels are your only link to communicating with your customers…. that’s…
It can seem daunting as a small business owner when it comes to spending money on advertising to attract customers for your business if you don’t have a clear understanding of how to measure the return on your investment (ROI) As every business is different, your results are going to be highly dependent on the…
With the ringing in of the New Year fast approaching NOW is the time to plan for the next 12 months to set fresh intentions and goals for your business that you want to achieve. Taking some time to establish your business goals gives you something to aim for. It also gives you a ‘yard…
Black Friday is growing in popularity globally and right here in little old Aotearoa. In fact, it has become one of the biggest shopping days in the world. So, are you planning a Black Friday bonanza or discounting your online products for Cyber Monday? Before you start slapping discounts onto everything, you need to put…
Just like that, we’re already in the second half of 2023. Which means that Christmas is coming! If you have a product-based business then NOW is the time to be planning your marketing strategy for the Christmas period if you haven’t started already. We all know that Christmas is an expensive time of year –…
In the recent Google I/O announcements made on May 10th the one that caught my eye the most was the new generative AI features soon to be rolled out across Google Search. It is going to be a SERIOUS makeover to the Google Search bar and typical text results we normally see. Since we…
The most recent Q1 report from NZ Post is out! Here’s a summary and my thoughts on what this means for businesses in 2023. There was a 22% drop in online shopping in Q1 2023 vs the same period last year. 60% higher than three years ago pre-pandemic and also in line with Q1…
When you are trying to wear all the hats in your business that ‘to do’ list can feel never ending. It’s pretty common to slip right into the doing mode to try and keep the wheels turning. But with a little forward planning and focus you can streamline some of those time consuming marketing tasks and stay on top…
The latest NZ Post annual 2022 e-commerce report is out and it makes for some interesting reading. If you are an online retailer, it is well worth digesting the full report here but I’ll attempt to summarise the key nuggets of gold in this report below. So let’s crack into it! Thanks to the pandemic…
Are you prioritising your customers or clients needs and putting that at the heart of everything you do in your business? If not, you are probably leaving money on the table. Read on to understand why it is critical to understand your customer needs and adopt a customer-centric approach – across ALL areas of your…
I’m not going to lie to you – getting social media right and getting traction with your posts and ads takes time and effort. You have to be willing to take time to cultivate relationships, to track what works and what doesn’t, and to develop the right plan to ensure your content and ads are…
Your business marketing plan is like a script for a group of actors or a score for an orchestra. It helps everyone know what’s coming next, what needs to be prepared and how things might work with another element added. It’s a pretty vital document for raising brand awareness, connecting with your audience, generating leads…
Another month, more Meta changes. Alright, alright, we know that Meta probably doesn’t change something on Facebook or Instagram every month. But it sure does feel like it sometimes! Recently, there have been another round of announcements about what’s changing for advertisers. So, if you create your own ads on either Facebook or Instagram, this…
It is no secret that eCommerce is a booming industry right now. Lockdowns have caused new covid-centric habits to form and many New Zealanders are shopping up a storm online. So, you want to make sure your store is ready for it! There are plenty of new avenues to peddle those wares online, not just…
Is Facebook Challenging LinkedIn In B2B Marketing? LinkedIn has long reigned supreme in the B2B marketing space. It is known as the professional platform and the place to connect with businesspeople, entrepreneurs, and business owners. So, it stands to reason that it is the place to be for B2B marketing. But, is that all about…