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What Are Google’s Demand Gen Placements? A Simple Guide
3 November 2025Just when you finally got your head around what a Performance Max campaign is, Google introduced “Demand Gen.” If you’re a marketing manager or business owner, your first thought was likely, “Great, another campaign type I have to learn.” You’re already time-poor, and the last thing you need is more…
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- AI
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- Blog
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- Paid Advertising
Meta’s ‘Andromeda’ engine is here and it’s the end of targeting as we know it
10 October 2025If you’ve been in the Meta advertising trenches over the past few months, you’ve likely felt it. Once stable manual campaigns have begun performing erratically, costs are volatile (sheesh September!), and Meta’s reps are relentlessly pushing one thing now: Advantage+.What you may not know is the name of the powerful…
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The Future of Search is Here: Google’s AI Mode Arrives in New Zealand, Transforming the Digital Landscape
5 September 2025A new era of search has dawned in New Zealand. This week, Google officially rolled out “AI Mode,” its groundbreaking generative AI-powered search experience. This is not just another update; it’s a fundamental shift in how Kiwis will discover information, and for businesses, it signals a critical moment to rethink…
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Why Traditional Media Still Deserves a Place in Your Marketing Mix
5 August 2025In a world obsessed with clicks, impressions, and conversions, it’s easy to forget that traditional media such as television, radio, print, and billboards didn’t just disappear when digital marketing took centre stage. Some of our clients seem surprised when we suggest incorporating these traditional channels into their strategy.You might wonder “Does…
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The Fractional CMO Advantage: Marketing Leadership Without the Overhead
19 May 2025You know that feeling when your business needs marketing expertise, but a full-time Chief Marketing Officer (CMO)’s salary would blow your budget? I’ve been there with clients just like you – caught between needing strategic direction and watching every dollar.That’s where the Fractional CMO model comes in – and it…
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Cookies are Crumbling: Is Your Advertising Ready?
12 May 2025Digital advertising has seen some huge shifts in recent years. For years, businesses have relied on “cookies” – small data files that track user activity across websites – to target ads and measure results. These digital breadcrumbs have been the foundation of online advertising, allowing companies to follow potential customers…
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- AI
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- Blog
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- Paid Advertising
Is Google AI Stealing Your Ad Clicks? What NZ Business Owners Need to Know
29 April 2025You’ve probably noticed that Google search results don’t look the way they used to. Those AI-generated summaries at the top of your search results are changing the game for businesses who rely on digital advertising to connect with customers.As a business owner already investing in Google Ads, you might be…
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Why Digital Ads Management is No Longer a Simple DIY Job
22 April 2025Setting up Google Ads used to be simple: pick keywords, write copy, set a budget, hit publish.Not anymore!Digital advertising in 2025 is a complex, specialised field requiring technical expertise and constant attention. Trying to DIY your digital ads today is like being your own accountant, lawyer, and IT department simultaneously, …
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Key Google Analytics Metrics That Drive Growth
14 April 2025You finally remember your password and log into Google Analytics after weeks (or maybe months) of avoiding it. First, there’s that moment of panic as you try to navigate the unfamiliar interface that seems to change every time you visit. Then comes the tsunami of numbers, charts, and metrics –…
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The Brilliant Tools to Learn About Your Customers
10 April 2025What’s the key to growing a successful business?In marketing, it all boils down to one thing: you must learn all you can about your customers.When you truly understand who your ideal customers are, your marketing strategy enters a whole new level.You’ll know exactly what kind of content to create, where…
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Why its important not to build your brand on rented land
21 January 2025After the whirlwind of recent social media platform announcements in the last 7 days I’ve seen a LOT of nervous posts by other business owners and marketers about how vulnerable they are in relying on these platforms to market their business…If your social channels are your only link to communicating…
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3 things to consider before investing in paid media advertising
5 January 2025It can seem daunting as a small business owner when it comes to spending money on advertising to attract customers for your business if you don’t have a clear understanding of how to measure the return on your investment (ROI) As every business is different, your results are going to be…
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5 Tips To Set Your Business Up For Success In 2025
3 December 2024With the ringing in of the New Year fast approaching NOW is the time to plan for the next 12 months to set fresh intentions and goals for your business that you want to achieve.Taking some time to establish your business goals gives you something to aim for. It also…
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Are Black Friday/Cyber Monday Sales Right For Your Biz?
30 September 2023Black Friday is growing in popularity globally and right here in little old Aotearoa. In fact, it has become one of the biggest shopping days in the world. So, are you planning a Black Friday bonanza or discounting your online products for Cyber Monday? Before you start slapping discounts onto…
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Christmas Is Coming! How To Plan Your Christmas Marketing
22 August 2023Just like that, we’re already in the second half of 2023. Which means that Christmas is coming! If you have a product-based business then NOW is the time to be planning your marketing strategy for the Christmas period if you haven’t started already. We all know that Christmas is an…
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Google Search is getting a makeover! And it’s looking pretty cool! ✨
7 June 2023In the recent Google I/O announcements made on May 10th the one that caught my eye the most was the new generative AI features soon to be rolled out across Google Search.It is going to be a SERIOUS makeover to the Google Search bar and typical text results we normally…
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Key takeaways from the latest Q1 2023 e-commerce report
25 May 2023The most recent Q1 report from NZ Post is out! Here’s a summary and my thoughts on what this means for businesses in 2023. There was a 22% drop in online shopping in Q1 2023 vs the same period last year. 60% higher than three years ago pre-pandemic and also in…
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How to Make the Most of Your Content (and save yourself hours of time!)
19 May 2023When you are trying to wear all the hats in your business that ‘to do’ list can feel never ending. It’s pretty common to slip right into the doing mode to try and keep the wheels turning. But with a little forward planning and focus you can streamline some of those time consuming marketing…
